tag:bbc.co.uk,2008:cps:playlist:mediaAsset:34667604 CEO Secrets: 'Better to be in pain than dead', says Boden Johnnie Boden, founder and CEO of the Boden fashion catalogue empire, offers the business advice he wishes he'd had when he started out, as part of the BBC News series, CEO Secrets. 2015-10-29T11:51:34Z 2015-11-03T00:02:09Z en News 34667604 99104 true tag:bbc.co.uk,2008:cps:advert:mediaAsset:34667604 tag:bbc.co.uk,2008:cps:ident:news:video:640x360 tag:bbc.co.uk,2008:cps:mediaAsset:34667604 This video contains flash photography tag:bbc.co.uk,2008:cps:playlist:mediaAsset:34667601 'On a good day we have fiery debate' Clare Gilmartin, boss of Trainline, offers the business advice she wishes she'd had when she started out, as part of the BBC News series, CEO Secrets. tag:bbc.co.uk,2008:cps:playlist:mediaAsset:34671379 Advice from a global diamond boss Philippe Mellier, chief executive of De Beers Group, offers the business advice he wishes he'd had when he started out, as part of the BBC News series, CEO Secrets. tag:bbc.co.uk,2008:cps:playlist:mediaAsset:34316387 Gym boss's motivational pep talk The boss of budget gym franchise PureGym, Humphrey Cobbold, offers the business advice he wishes he'd had when he started out, as part of the BBC News series, CEO Secrets. tag:bbc.co.uk,2008:cps:playlist:mediaAsset:34289433 Pret boss: Three rules for success The boss of sandwich chain Pret A Manger offers the business advice he wishes he'd had when he started out, as part of the BBC News series, CEO Secrets. tag:bbc.co.uk,2008:cps:playlist:mediaAsset:33735716 'Employ scientists - and back them' Sir James Dyson offers the business advice he wishes he'd had when he started out, as part of the BBC News series, CEO Secrets. tag:bbc.co.uk,2008:cps:playlist:mediaAsset:33735714 LinkedIn boss's relationship advice LinkedIn co-founder Reid Hoffman offers the advice he wishes he had when he started out in the world of business.